• Through educational prize game on the Continental website, we selected 3 winners who joined three auto-moto influencers on an unforgettable road trip. By driving awesome cars fitted with Continental tires they were able to get the most out of the road.
    The activity was part of a long term Continental brand building strategy as a brand that enables safe and unforgettable experiences.

    Agency: Agencija 101
    Creative director: Sašo Petek
    for Continental Adria
  • Rus Žan, copywriter


    SINCE ALCOHOL
    IS NOT MILK

    In Slovenia, almost 1 million (half of the population) is in some way affected by alcohol abuse. The aim of the brand is to change the perception of alcohol as one of the necessary goods for a normal life.

    Agency: Agencija za družbeno odgovornost
    for NVOs: Društvo za zdravje srca in ožilja Slovenije, Inštitut Utrip, Slovenska zveza za javno zdravje, okolje in tobačno kontrolo, Mladinska zveza Brez izgovora Slovenija
  • Rus Žan, copywriter


    The WHO European Health Equity Status Report initiative (HESRi) is being developed as a mechanism to promote and support policy action and commitment for health equity and well-being in the European Region. The brand logo communicates the mission through the middle bar in character E as the always seeking balance in the world.

    Agency: Agencija 101
    Creative director: Matjaž Germ
    for World Health Organization
  • BAS production, Autumn 2018

    BAS production sends out their unique postcards every season with copy that inspires their clients and partners.


  • To educate about the importance of changing car tires for the right season we teamed up with major Slovenian influencers Atmosferci and produced a series of experiments that proved the quality of Continental tires. Of course, we invited the audience to guess the results.
    Here you can search for all the videos.

    Agency: Agencija 101
    Creative director: Sašo Petek
    for Continental Adria
  • BAS production, Summer 2018

    BAS production sends out their unique postcards every season with copy that inspires their clients and partners.


  • Engaging video quiz was the starting point of the journey. More than 12 thousand people in 8 different countries in Adria region (Slovenia, Croatia, Bulgaria, Serbia, BiH, Republic of North Macedonia, Montenegro and Kosovo) took part and had a chance to become one of 16 lucky winners that experienced unique Continental Black Chili event in Provence, France.
    The activity was part of a long term Continental brand building strategy as an enabler of safe and unforgettable experiences.

    Agency: Agencija 101
    Creative director: Sašo Petek
    for Continental Adria

  • To present the comfort of Citro!en C4 Cactus with a suspension with Progressive Hydraulic Cushions® we transformed the suspension movement into sound waves and created the Melody of Comfort.

    Agency: Formitas Creative
    Creative director: Blaž Ritmanič
    for Citroën Slovenia
  • Rus Žan, copywriter

    Union Experience is a tourist attraction in Slovenian brewery Union where visitors can visit the production facility, museum and pub all in one. We made a citylight campaign aimed at tourists in Ljubljana.

    With Agencija 101
    More pictures here
  • BAS production, Spring 2018

    BAS production sends out their unique postcards every season with copy that inspires their clients and partners.

  • It was just a normal day.

    I get up, bake the croissants and light a cigarette.
    Feels good.

    I can't imagine better start of a day.

    It was just a normal day.

    I get up, take the needle and stick it to my stomach.
    It burns.

    I can't get used to this pain.

    Our reality can change quickly.

    Diabetes hides in everyday habits.
    A healthy diet and physical activity prevent its development.


    Agency: Formitas BBDO
  • RA

    0-6s
    We hear choir singing well known folk song. One of the singers is singing really bad.
    6-9s
    Only one bad part is needed to destroy the symphony.
    9-17s
    Use original spare parts for your Citroën. Only this way you can ensure the symphony of your vehicle.
  • Rus Žan, copywriter
    The Choice is Yours. Don't drink and drive.

    Concept idea
  • Get things done